Bull Trade
Predicting the market movement leveraging historic data and machine learning.
Trading app
Overview
Role:
UI/UX Designer
Deliverables:
Competitive Analysis, SWOT Analysis, Interviews, User Personas, User Journey, User Flow, Storyboard, Sketches, Wireframes, and Prototype
Timeline:
2 - weeks design sprint
Problem
Navigating the cryptocurrency market can be challenging due to the multitude of tokens, posing significant risks. Successful involvement demands thorough research, an understanding of trading principles, and a commitment to staying informed about market dynamics.
Audience
Individuals who are financially independent and like to go it alone. Upscale boomers living in suburbia, trade online, read self-help business books and find investment ideas in the Wall Street Journal. Their investment style leans towards safety. Married and mostly without children at home, these professional couples have pleasant lifestyles, traveling often, shopping at warehouse clubs, and surfing the web. Their entertainment tastes reflect their inquisitive minds.
Solution
Our aim is to simplify and expedite cryptocurrency market investments through the use of AI-generated daily predictions, thereby streamlining the investment process.
Interviews
I conducted 3 interviews and asked them 5 questions which allowed me to gain a deeper understanding of the participant's behaviors and needs.
1. How often do you check the cryptocurrency market?
2. How often do you manage your cryptocurrency?
3. How do you update your information about cryptocurrency?
4. What are your favorite apps related to cryptocurrency?
5. How often do you invest in cryptocurrency?
Finding From Interviews:
1. Users want to have access to the updated info per hour.
2. Users check the daily news trying to get more info to manage their investments.
3. Users want to have access to the latest news regarding cryptocurrency.
4. Users mostly used Webull, Robinhood, and Crypto predictors.
5. Users mentioned when they get extra money for example during tax season, they have a chance to invest.
Kami, WA
“It’s hard to find a source to get a accurate prediction that you can rely on”
Lora, AZ
“I don’t have enough time to check all the news, so I need a platform that gather all information in one”
Competitive Analysis
I completed a competitive analysis, which gave me insights to industry standards, key features and holes in the market.
Findings From Competitive Analysis:
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Have a minimal design to have a smooth flow.
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Customer service is the key.
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Gather all information in one.
SWOT Analysis
Persona
Lets meet Kami ….
Story Board
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User Stories
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Kami wants to have a platform to check the latest news related to the cryptocurrency market
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Kami wants to get a prediction about Bitcoin based on the latest update on market
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Kami wants to get a temperature check of the cryptocurrency prediction
User Flow
Sketches
I gathered enough information to get started with the sketch frames
Note
Ideas
Crazy 8
Solution Sketch
Iteration of wireframes
Version 1
Iteration of wireframes
Version 2
Usability Testing
Positive Result:
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100% of participants completed the task intuitively
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Navigation is super clean and simple.
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Able to get things done with a few clicks.
Improvement Feedback:
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The back button may need to clear, so I decided to add a swipe to the left as another option to go back to the main page
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The icon for the top coin buttons wasn’t clear, so I changed the icon for clarification and readability.
Before
After
